The PAT App

PAT entered a crowded health and fitness app market where trust, clarity, and usability are critical. The challenge was to create a brand identity that felt medically credible without becoming cold or clinical, while still feeling motivating and modern for everyday users. I developed a flexible brand system centered around a bold lettermark, clean typography, and a restrained visual language designed to scale across app icons, digital touchpoints, and App Store marketing. The result is a brand that feels confident, approachable, and built for a product people rely on during vulnerable moments in their recovery journey.